Unit 4

In-Depth Marketing

This unit is delivered in 2 parts

Part 1 explores effective marketing techniques and strategies to not only recruit learners onto your first courses but to ensure that you keep recruiting more and more learners to grow your business and make it sustainable. You will look at how to best use social media platforms as well as more traditional forms of marketing to reach your clients.

Part 2 looks at tailoring your marketing strategy much more specifically to the language learning industry to give you a stronger presence and establish you as a ‘go-to’ in the industry.